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新西兰国立南方理工学院/Southern Institute of Technology

    课程名称: Graduate Diploma in Marketing
    课程级别:学士后文凭/Graduate(7级)
    课程代码:
    学费:$16,000 NZD Per Year
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    学分:
    开学时间:09-July-2018
    申请截止:
    授课校区:Southern Institute of Technology
    课程信息:

    Course details

    Summary

    The Graduate Diploma in Marketing is a one year full time programme specialising in marketing.

    The aim of the Graduate Diploma in Marketing is to give people who already have a degree, or extensive business experience, an opportunity to extend their knowledge in a specialised field, without having to complete a degree.

    Course Content
    Compulsory papers

    • MKT372 Strategic Marketing Management

    Elective Papers

    60 credits from the following list of papers:

    • CON359 Contemporary Issues
    • IBS360 International Business
    • ETH360 Business Ethics
    • MKT376 Event Management
    • HTM306 Sustainability in Tourism
    • MKT374 Applied Research Project – Marketing

    45 credits from the following list of papers:

    • MKT271 Consumer Behaviour
    • MKT273 Integrated Marketing Communications
    • MKT275 Marketing Management
    • MKT276 Services Management Marketing
    • RES280 Research Methods

    Applied Research Project - Marketing - 30 credits (by POM or AL approval only).

    Career Opportunities

    Students who have completed the Graduate Diploma in Marketing will have developed skills and knowledge in that specialist business area. The programme provides the theoretical, practical and professional skills appropriate for employment or further study in the sector.

    Graduates will be qualified to work in a range of marketing positions, and business consulting in many industries.

    Satisfactory Completion
    Every candidate for the qualification of Graduate Diploma in Marketing, is required to follow to the satisfaction of the Board of Studies, a programme of study for a minimum period of one year. Each year of study comprises two 17-week semesters.

    The overall programme of study for every candidate requires 120 credits for successful completion of the qualification

    Entry criteria

    Applicants must have obtained at least an undergraduate degree in any discipline or be a mature student aged at least 20 years and supply evidence of at least three years' relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements. The Programme Operations Manager will use this information to assess whether the applicant is likely to successfully complete the graduate diploma programme.

    Language Requirements

    • IELTS test – Academic score of 6, with no band score lower than 5.5
    • TOEFL Paper-based test (pBT) – Score of 550 (with an essay score of 5 TWE)
    • TOEFL Internet-based test (iBT) – Score of 60 (with a writing score of 20)
    • University of Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill
    • NZCEL – Level 4 with the Academic endorsement
    • Pearson Test of English (Academic) – PtoE (Academic) score of 50
    • City and Guilds IESOL – B2 Communicator with a score of 66


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