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奥塔哥理工学院/Otago Polytechnic

    课程名称: Graduate Diploma in Sales and Marketing
    课程级别:学士后文凭/Graduate(7级)
    课程代码:
    学费:$19,190 NZD Per Year
    学分:
    开学时间:May-2018
    申请截止:
    授课校区:Auckland International Campus
    课程信息:

    Course details

    Summary

    Creative, innovative and confident interacting with people? Use these qualities to forge an exciting career in marketing and sales.

    Sales and marketing staff are imperative for businesses to grow and therefore employment opportunities in this industry are high. Gain the marketing and sales skills required for today's competitive business environment with this Graduate Diploma. Play a key role in ensuring the success and longevity of any business and find employment in a diverse variety of organisations, environments and industries as a Marketing and/or Sales Representative. With hard work and motivation you could even work your way up to senior management level and provide specialist expertise and advice, or perhaps start your own business.

    During this programme, you will acquire a sound knowledge of sales and marketing theory and application through core subjects such as Consumer Behaviour, Marketing Planning and Control, and Strategic Marketing. Benefit from the guidance and support of highly experienced teachers who will provide you with real-world skills; and apply your learning in a practical industry project that will let you research an area of interest or a problem/issue for a business, preparing you for graduation as an industry-ready sales and marketing employee.

    You will study

    You will complete 120 credits of learning, of which 75 must be at Level 7.

    LEVEL 6

    Consumer Behaviour: Examine how we make consumption decisions and how organizations attempt to influence them.

    Market Development and Sales: Learn to understand the critical characteristics, skills and knowledge required to operate successfully in a modern sales environment.

    Marketing Planning and Control: Learn and apply planning fundamentals to achieve marketing objectives for contemporary organizations.

    LEVEL 7

    International Marketing: Understand the bases of cultural differences, international business and the implications for introducing and marketing goods and services in foreign markets.

    Strategic Marketing: Examine how companies choose customers, markets and determine market offerings to compete in dynamic environments.

    Industry Project: This provides an opportunity to balance theory with applied learning in your workplace or host organization and tailor your studies accordingly to your interest. The project involves a workload of 200 hours, completing a written research project investigating an issue/problem that adds value to the organization. This industry project will be useful in developing team work, communication and other soft skills/capabilities and in helping establish industry connections post-graduation.

    Your programme of study will generally include lectures and seminars/ tutorials. You will be expected to contribute at least 20 hours per week of your own time in self-directed study to allow for successful completion of the qualification. You will also complete a 200-hour industry project, gaining hands-on experience and developing important industry and business connections.

    Further study options

    Progress into higher levels of learning and enhance your employment potential with postgraduate study in Sales and Marketing.

    Entry criteria

    A bachelor's degree in any discipline OR equivalent skills/experience.
    You may NOT enrol in a major that you have already studied at undergraduate level.

    Successful completion of our New Zealand Certificate in English Language (Level 4) programme is an acceptable equivalent.

    If English is not your first language, you must also demonstrate English language skills equivalent to an IELTS overall band score (academic) of 6.0, with no less than 5.5 in any other band.


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