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Ara坎特伯雷理工学院/Ara Institute of Canterbury

    课程名称: Graduate Diploma in Marketing and Sales
    课程级别:学士后文凭/Graduate(7级)
    课程代码:
    学费:$19,500 NZD Per Year
    学分:
    开学时间:July-2018
    申请截止:
    授课校区:Ara Institute of Canterbury
    课程信息:

    Course details

    Summary

    We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.

    In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.

    You will also have the chance to put your knowledge to the test in an industry project.

    Programme structure

    To complete this Graduate Diploma you are required to complete a minimum total of 120 credits. To be a full time student you need to maintain a workload of 120 credits per year. We recommend you talk with us to ensure you choose electives to benefit your future career.

    Career Opportunities

    By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.

    Study Pathways

    Complement this graduate diploma with our Graduate Diploma in Project Management.

    Entry criteria

    Academic requirements

    A Bachelor's degree in any field excluding sales and marketing.

    Alternative requirements

    • Level 6 or 7 Diploma and relevant work and/or life experience (equivalent to a Bachelor's degree)
    • or Evidence of equivalent practical, professional or educational experience eg 3 - 5 years full time work experience (relevant to business studies).

    English language requirements:

    IELTS 6.0 Academic (no lower than 6.0 in any band); TOEFL Internet based test (iBT) Score of Score of 60 or higher (with a writing score of 18); TOEFL Paper-based test (pBT) score of 550 (with an essay score of 5 TWE); University of Cambridge ESOL Examinations - FCE or FCE for schools or CAE or CPE with a score of 169. No less than 162 in each skill; NZ Certificate in English Language (NZCEL) - Level 4 with the Academic endorsement; Pearson Test of English (Academic) - PToE (Academic) score of 50; City and Guilds IESOL: B2 Communicator with a score of 66.


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