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奥克兰理工大学/Auckland University of Technology

    课程名称: Master of Marketing
    课程级别:硕士学位/Master's Degree(9级)
    课程代码:
    学费:$49,995 NZD Per Year
    学分:
    开学时间:29-October-2018
    申请截止:
    授课校区:Auckland University of Technology
    课程信息:

    Course details

    Summary

    The AUT Business School is known in New Zealand and internationally for the high quality of its graduates, the impact of its research and its effective engagement with business and the broader community. We attract students from New Zealand and overseas who are seeking a relevant, rigorous and engaged business education that prepares them well for business practice.

    The Master of Marketing (MMktg) is designed for those who have completed a bachelor's degree in any field of study and wish to obtain a postgraduate qualification in marketing.

    Marketing is an important part of strategic business decision making and this programme will equip you with the knowledge, understanding and skills of marketing to help in the decision making process.

    It offers an exciting and rewarding opportunity to study marketing for someone who already has a degree. It will enhance career opportunities and employment prospects.

    STRUCTURE

    The papers in the Master of Marketing cover core professional knowledge and skills in marketing, associated business knowledge and skills and an applied research project. All papers are 15 points apart from the research project which is 45 points.

    • ACCT868 Interpreting of Accounting Reports
    • ECON861 Economics for Business
    • MGMT861 Managing Organisations and People
    • MKTG860 Marketing Management
    • MKTG861 Understanding Markets
    • MKTG862 Understanding Consumers
    • MKTG863 Strategic Marketing Science
    • MKTG864 Applied Marketing Concepts
    • MKTG865 Research in Marketing
    • MKTG996 Research Project in Marketing

    A graduate of the Master of Marketing will be able to:

    a. Demonstrate advanced knowledge of professional practices in marketing. (Knowledge/Understanding)

    b. Use reflection at an advanced level to deepen knowledge of self, others and relevant professional practice. (Personal/Intellectual Autonomy)

    c. Consider at an advanced level the relevant social, ethical, environmental and sustainability dimensions of decisions in business contexts. (Ethical/Professional Dispositions)

    d. Use advanced conceptual and critical thinking, analysis, reasoning, integration and judgment. (Inquiry/Research/Creativity)

    e. Engage with business in the application of appropriate marketing practices, and will have experience of planning, executing and reporting on an industry based project. (Skills/Application)

    f. Communicate effectively and be able to produce high quality business documents and business presentations. (Communication).

    CAREER OPPORTUNITIES

    • Marketing
    • Sales
    • Brand management
    • Business development
    • Market analysis

    Entry criteria

    Applicants to the Master of Marketing are expected to have:

    • a bachelor’s degree or graduate diploma (in any discipline) with a minimum of a B minus grade average in papers at Level 7 or equivalent, OR
    • 10 years work experience combined with a work based portfolio

    Admission to the Master of Marketing is subject to the approval of the Dean (or representative).

    English Language requirements:

    Minimum IELTS (Academic) score of 6.5 overall with all bands 6.0 or higher; TOEFL iBT score of 90; Certificate in English for Academic Study (CertEAS) with A grade; GIE with B+ grade; CAE minimum overall score of 176; PTE minimum overall score of 58.


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