商科Bachelor of Business (Strategic Communication)
- 课程级别：学士学位/Bachelor's Degree（7级）
- 学费：$27,690 NZD Per Year
- 授课校区：Auckland Campus
- Public relations
- Communications advisory
- Media buying, planning, and advising
- News media
- Speech writing
- Publishing and editing
- Liaison and advisory work
- Core business courses totalling 120 credits
- Strategic Communication major totalling 120 credits
- Elective courses totalling 120 credits
- IELTS score of 6.0 (no band less than 5.5)
- TOEFL iBT score of 80 overall (min 19 in Writing)
- PTE Academic score of 50 Overall (min 42 in communicative skills)
- Cambridge English score of 170
Become a sought-after employee
Your knowledge of the business world combined with in-depth communication skills will make you a sought-after employee.
WHAT IS IT LIKE?
The Bachelor of Business with a major in strategic communication builds your skills in areas including writing in the workplace, professional presentations, communication technology, interpersonal communication, organisational communication, cross-cultural communication, and public relations.
You will develop your skills especially through learning by doing, such as roleplaying, writing portfolios, interviewing, presentations, video conferencing and creating web pages, writing communication plans for businesses and short videos.
Learn from the best
Many Massey teaching staff have substantial private-sector or consulting experience, as well as close and continuing links with the business world. Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study. You’ll learn about cutting-edge practice in the industry, from those in the know.
Sought-after by employers
Communication skills are vital in any career, so communication also makes a great complementary major for those looking to complete a double major in the BBus.
The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.
Social changes in recent years mean a growing number of organisations recognise the importance of employing professional communicators. No matter what career you enter, employers are looking for people like you, who can communicate well. Communication skills make a vital difference in your application and job interview, and they also facilitate career advancement and opportunities.
Your career options are wide open - from trainee positions in large government and business organisations to positions of responsibility in small businesses.
Some of the varied fields communication graduates work in include:
The BBus majoring in Strategic Communication has a total of 360 credits.
Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance.
Those who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme. An NZQA transcript as formal evidence of the NZDipBus results is required before credit will be assessed and only papers with a minimum grade of B will be assessed for credit. The English language requirements can be met by: A minimum IELTS 5.5 (or equivalent) used to gain entry to the NZDipBus or, a recent IELTS 6.0 with no band score less than 5.5.
English Language Requirements:
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